My Services

Whether you’re seeking a new brand strategy, visual & voice identity, fresh approach to growth, or breakthrough content and creative, I’d love to help. Using storytelling, bold design, and the magic fairy dust of AI tools, I bring your company’s vision, values, mission, products, and customers to life.

*As needed, I tap into my bespoke network of specialist marketers, creatives, and developers, all of whom I’ve hired onto my teams before, to help me execute more meaty projects.

    • Brand Development

    • Company Naming

    • Brand Identity Systems

    • Brand Narratives & Storytelling

    • Voice & Tone Guidelines

    • Taglines & Slogans

    • Photo Shoot Art Direction

    • Copywriting

    • Messaging Architecture

    • Prospect & User Personas

    • Market, Customer, & Competitive Intelligence

    • Prospect & Customer Journey Maps

    • Sales Enablement

    • Customer Nurture Campaigns

    • Website Design or Makeover

    • Blog Design or Makeover

    • User Interface/Experience Makeover

    • Content Pillars & Journey Mapping

    • Content Calendar

    • Organic Social Strategy, Pillars,Guidelines, & Templates

    • Static, Video, and Live Content: TikTok, Instagram, LinkedIn, & YouTube

    • Blog

    • Thought Leadership (Executive Ghostwriting)

    • Customer Journey Maps

    • Customer Service Playbooks

    • Automated Email Campaigns

    • Customer Support Scripts

    • Community-building

    • Integrated Campaign Planning & Production

    • Organic Social Strategies, Guidelines, & Templates: LinkedIn, TikTok, Meta, Reddit, and YouTube

    • Ad Concepting and Creative for Brand Awareness & Direct Response

    • Testing Frameworks

    • ROI, CAC, ROAS Analysis & Reporting

    • Annual Conference Concepting & Planning

    • Tradeshows & Conference Booths

    • Bespoke Community Dinners

    • Popups & Activations

WORK WITH ME

I build marketing engines for mission-driven companies.

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I build marketing engines for mission-driven companies. /

Featured Projects

Novi

I transformed a complex scientific platform into a magnetic, humanized brand while building out the team and operational foundation for rapid growth.

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WeWork

I helped reposition WeWork from a hot desking company for ICs to a tech-forward real estate company for large teams, anchored in culture, flexibility, and connection.

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Upwork

I built the B2C and B2B playbooks to attract, activate, and retain both sides of a complex marketplace.

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The Flex Company

By tackling a taboo subject (menstruation) with vulnerable stories and bold design, we developed a viral, disruptor brand that stood out on-shelf and online.

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Mynd

I repositioned Mynd from a SaaS platform for real estate investors into a human-centered but tech-enabled services company serving both investors and renters.

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