I specialize in building bold identities, crisp messaging, and differentiated content that win customers. With 15+ years leading marketing at tech and consumer companies, I know how to unify cross-functional teams around a strong narrative.
My Work
Good branding is a growth lever.
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Great branding is a moat.
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Good branding is a growth lever. / Great branding is a moat. /
82% of consumers say they buy from brands that share their values.
People don’t just buy products. They buy into identities and communities. More than ever before, consumers choose brands that align with their values and help define who they are.
To compete in 2025 and beyond, your company needs to know what you stand for, and how that shows up in every customer touchpoint.
